Chris Rezner


Stella Artois Behead Banners

Pouring the perfect Stella Artois is key to enjoying the perfect Stella Artois. The brand’s time-honored nine-step ritual helps ensure that consumers everywhere are served as they would be in Belgium. The online experience showcases one of the nine steps — the sixth step, “The Beheading”. In various banners, the user beheaded the foam with the knife.

© Chris Rezner / Art Director